Cashback. Protection. Implementation. One partner for all three.
This is the sentence your homepage should open with. Your site currently opens with “The Mehrwerk platform.” Here’s what that costs you.
Mehrwerk has proven results, 250+ enterprise clients, and performance-based pricing no competitor can match. The website makes an exciting product boring.
Mehrwerk evolved from a services agency into a software platform with agency services around it. The company deck actually communicates the platform and three use cases well. The website doesn’t. The strongest slides in the deck (three business models, performance-based billing, modular platform) have no equivalent on the site. The homepage still opens with a circular headline. 50% churn reduction, 40% commission growth, 15 million European households, a platform that only charges on results. None of it lands. The best metrics are buried three clicks deep. Not a single screenshot of the product exists. The only conversion path is “call Soren.”
Every page on mehrwerk.com answers the same wrong question: "Who are we?" instead of "What do you need?" It's not ten independent problems. It's one structural inversion expressed everywhere.
Every page answers "who are we?" instead of "what do you need?"
Fix that inversion, and the same substance converts.
Every page restarts the brand pitch from zero. All staccato. Punchy attitude headlines repeating the same riff. You never get to the chorus. No decision tempo: what do I understand in 3 seconds, 10 seconds, 30 seconds?
Career gets equal navigation weight to Solutions. Four career sub-pages occupy a top-level slot on a site whose goal is enterprise sales. The mega-nav repeats identical News/Contact/Career panels on every dropdown. Every page interaction feels the same.
Solutions / Industries / Partnership / Cases / About us / Career / Contact usPrimary navigation: 7 top-level items, Career = 4 sub-pages
Demote Career to footer. Replace with "How It Works," the most fundamental missing page. Redesign mega-nav to show relevant content per dropdown instead of repeating the same panels everywhere.
The homepage H1 is circular. "Mehrwerk" means "added value" in German. The headline literally says "Added-Value: sales growth with added value." A US enterprise buyer can't extract the value proposition. Zero product visualization exists anywhere. Not one screenshot of what the end customer sees.
Mehrwerk: sales growth with added value!Homepage H1, the first thing a prospect reads
THE B2B2C PLATFORM FOR VALUE-ADDED SERVICESHero subheadline: five jargon terms in nine words
Replace the hero with a concrete, outcome-focused proposition. The tagline test: can a Sparkassen director paste it into a board deck? Add 2-3 device mockups of the end-user experience. Surface the top metrics (15% growth, 40% commission, 50% churn reduction) as a proof strip below the hero.
The English site was translated, not localized. German idioms appear on every key page. The visual system (Poppins + DM Sans, consistent blues) is competent. The fluency violations are almost entirely linguistic.
Dynamize your current account and card usage now.Banking page H2: "dynamize" is not an English word
Straddling the fence is not for us: Mehrwerk goes over it.About page H2: German idiom, mixed metaphor in English
Get a native English copywriter to localize (not translate) all customer-facing pages. Replace philosophical headlines with functional ones: "Straddling the fence" becomes "700+ employees. 250+ clients. 10 countries." "Dynamize" becomes "Turn your current account into the product customers choose."
Strong proof exists but gets systematically buried. Most case studies are anonymized: "Credit institution from northwest Germany" instead of Sparkasse Holstein. The best metrics (50% churn reduction, 40% commission growth) live in subpages. All copy is company-first ("We create double added value") instead of customer-outcome ("Your churn drops 50%").
Credit institution from north-west GermanyCases page: anonymized, kills credibility
De-anonymize case studies. Surface ROI metrics on the homepage and every industry page. Rewrite all copy in second person: "We create added value" becomes "Your customers get cashback and protection. You get growth and retention." The performance-based pricing ("we only earn when you do") belongs above the fold. No competitor leads with that.
One conversion path: contact Soren Timm. No demo. No ROI calculator. No downloadable case study. No “How It Works” page. Enterprise procurement runs 6-18 month cycles with committee decisions. The absence of progressive engagement paths loses everyone still building their internal case. The clearest page (Solutions) is three clicks from the homepage.
Contact usThe only CTA type on the entire site
The homepage carries three competing CTAs: one for business partners, one for talent recruitment, one for partner/merchant development. This is the organizational chart projected onto the visitor. HR got a box. Sales got a box. Biz dev got a box. The homepage became a negotiation between internal stakeholders instead of a decision path for the prospect. A visitor can only process one decision at a time.
Three CTAs, three audiences, one homepageThe homepage serves the org chart, not the user
Three engagement paths at different commitment levels: download a case study (2 min), watch a platform demo (15 min), schedule a call (30 min). Add a "How It Works" page with process overview, integration timeline, end-user experience screenshots. Move Solutions page content to the homepage. The clearest explanation should be the first thing visitors see.
What does a prospect understand in the first 5 seconds?
| Mehrwerk | Cardlytics | Antavo | Comarch | |
|---|---|---|---|---|
| Homepage headline | "The Mehrwerk platform" | "Purchase intelligence" | "AI loyalty program software" | "AI-powered loyalty solutions" |
| Clear in 5 seconds? | No | Yes | Yes | Yes |
| Product shown? | No | Yes | Yes | Yes |
| Boardroom-repeatable? | No "The Mehrwerk platform" is nothing in a board memo | Yes "purchase data for better offers" | Yes "AI loyalty software" | Yes "loyalty platform for banks" |
| Entry CTA | "Contact us" | "Get started" | "Book a demo" | "Request a demo" |
| Progressive paths? | No call Soren or leave | Yes resources, case studies | Yes demo, guides, ROI calc | Yes whitepapers, webinars |
| Use case breadth | 3 types cashback + protection + agency | 1 type (card-linked offers) | 1 type (loyalty programs) | 1 type (loyalty platform) |
The strategic USP nobody can see: Cardlytics is one of Mehrwerk’s three reference use cases, not the other way around. Mehrwerk covers cashback, lifestyle protection, and hands-on agency implementation. No competitor offers all three. This breadth is the reason for their success, and the website communicates none of it.
Each one passes the board-deck test: a Sparkassen director can paste it into slide 4 of their vendor evaluation and it argues for itself.
"Nobody switches banks. They just stop caring about yours."
The gut punch. Counterintuitive open, names the real threat.
"Your customers have a checking account. We give them reasons to keep it."
Problem + solution in two sentences. Introduces Mehrwerk as the mechanism.
"Every bank offers a checking account. Yours needs to be the one they recommend."
The aspiration. Maps directly to the NPS data (EWE: 7 to 51).
"Customers don't leave for a better bank. They leave when yours stops giving them a reason to stay."
The reframe. Negates the assumption, names the structural problem.
"We only get paid when your customers stay."
The trust play. Nine words that kill the risk objection for committee procurement.
"Same card. Same account. Completely different reason to keep it."
The ease play. White-label bolt-on, no product rebuild required.
"Cashback. Protection. Implementation. One partner for all three."
The breadth play. Cardlytics does one. Comarch does one. Mehrwerk does all three. That’s the USP nobody can see.
Can a Sparkassen product director steal your headline and paste it into their board deck? If yes, you win. If no, it's wallpaper.
Same substance, restructured for cognition. Same brand, applied with institutional register.
Cashback, protection, and lifestyle perks, white-labeled to your brand. One platform, three capabilities, and the agency team to make it work. Performance-based: we only earn when you do.
This is not a company that needs to invent a story.
It needs to structure the story it already has
for how people actually process information.
Perception-First Design™ / 78 citations / Grounded in cognitive psychology: processing fluency, decision architecture, cognitive load / Trademark serial 99686343
This page is a preview. A sample of the methodology applied to your site. Here is what the full engagement looks like.